Marcelo de La Cruz's research area focuses on social innovation and the measurement of societal impact. Reflecting on his belief that contribution to society needs to be more than the intentionality of doing good and its organizational embedding under the label of Corporate Social Responsibility (CSR), his research proposal introduces the impact principle that lays this intentionality aside and broadens the sphere of possible actions that might do good.

Marcelo de La Cruz's research area focuses on social innovation and the measurement of societal impact. Reflecting on his belief that contribution to society needs to be more than the intentionality of doing good and its organizational embedding under the label of Corporate Social Responsibility (CSR), his research proposal introduces the impact principle that lays this intentionality aside and broadens the sphere of possible actions that might do good.

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